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I thought the best part of his "The next Microsoft" was choice of font for the logo- it has a softness that fits the name perfectly but stands out boldly. I always felt MS' sharp, italicized font was inappropriate. Besides, any move away from italics is a good move, imo.

Old font: http://static.squarespace.com/static/50271a61c4aab6c54f9af5e...

New font: http://static.squarespace.com/static/50271a61c4aab6c54f9af5e...



Microsoft actually did update its logo recently: http://en.wikipedia.org/wiki/File:Microsoft.svg

It's not italicized anymore but I prefer the old one, though Andrew's choice of font is nice as well.


I think that one thing that Microsoft shouldn't have touched was their wordmark. The symbol - sure, it was a PoS and needed to be replaced, but all these fragile sans-serifs in bleak "friendly" shades of gray really can't hold a candle to this -

http://i.imgur.com/Ctu9Aht.jpg


For what it's worth, Microsoft has already changed the font of their logo recently:

http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23...




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