Guts. This guy has guts. Hoarding away a 3m bonus like that has an implicit statement of "I'm afraid for my own fiscal future to the tune of 3m dollars" stamped on it. Instead, he gives it away, telling the world and his employees that he is confident, nay, OPTIMISTIC about the company's future.
To contrast, take the typical American CEO: he or she would have taken this money, offshored it, spent another couple of years going to board meetings, and then jumped ship to another gig in some other company's c-suite. You know what I call that person? A COWARD.
I think this makes sense, personally. I have often found that it takes courage to follow one's own moral compass.
Now does it follow that it takes guts to have discipline or vice-versa? I think so, more in the sense that it takes discipline to have guts. Courage (guts) has a shelf life--it needs to be exercised to be maintained.
It's easy to call people cowards when you're not in their situation and likely never will be. I'd like to see what you would do if you actually made that kind of money.
To contrast, take the typical American CEO: he or she would have taken this money, offshored it, spent another couple of years going to board meetings, and then jumped ship to another gig in some other company's c-suite. You know what I call that person? A COWARD.