It's only standard insofar as Sara Lacy, now a regular TC writer, wrote it. I was a regular reader of TC at the time Sarah Lacy was transitioned (stolen?) from Businessweek, after a similar longer form write up she did about venture capitalists received high praise. Paul Carr is another writer who transitioned to TC from a more mainstream writing background, the UK's The Guardian, I believe. Not sure of any others.

Edit: a vote down? For inaccuracy (I believe it's accurate), or dislike of the writers mentioned?