It's only standard insofar as Sara Lacy, now a regular TC writer, wrote it. I was a regular reader of TC at the time Sarah Lacy was transitioned (stolen?) from Businessweek, after a similar longer form write up she did about venture capitalists received high praise. Paul Carr is another writer who transitioned to TC from a more mainstream writing background, the UK's The Guardian, I believe. Not sure of any others.
Edit: a vote down? For inaccuracy (I believe it's accurate), or dislike of the writers mentioned?
I thought the article was written quite badly... If you're interested in these sorts of stories, there's some great books out there (usually in the form of a autobiography).
What interested me more than anything was actually having a journalist out somewhere reporting. This kind of reporting can be somewhat rare in this day and age.
I never knew TechCrunch did stuff like that so I was certainly impressed.
I love reading about tech scenes in developing and/or impoverished countries.