Not from the customer front but on the operations front.
To clarify, even if you have an index, there must be enough liquidity to run a market where your index is trading. In the early days with less liquidity the company will need to pick up some of the orders. This at the end depending on the value proposition might turn out to be costly.
Ah ok. I see what you meant when Folio was mentioned. I was thinking something else. I was building something like that but don't have the tech capabilities so had stopped.
To clarify, even if you have an index, there must be enough liquidity to run a market where your index is trading. In the early days with less liquidity the company will need to pick up some of the orders. This at the end depending on the value proposition might turn out to be costly.