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Rather than having a bunch of people at the water cooler talking shit about the changes, you offer them money to leave so that people who aren't on board with the changes get out of the way.

There's that element directly, but I think even more powerful is the sense to the employees that they are consciously opting in to staying. They are literally passing up a (small) pot of gold in order to stay in the new structure. The mere fact of choosing in such a way (even if that's the default choice) will tend to increase commitment in the inevitable dark moments of the transition.



Doesn't Zappos make a similar offer to everyone that finishes their new employee training program?





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