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I'm surprised this discussion didn't come up when FB acquired Whatsapp. IMHO, zero rating explains a significant chunk of Whatsapp's $19B price tag. Zero Rating is a valuable moat, and makes Whatsapp that much harder to unseat by rival apps. Also zero rating is particularly common in the countries that Whatsapp dominates.


Facebook is also one of the principle sponsers of the push to bring zero rating to "the 2/3rds of the world that don't have internet":

https://www.internet.org/press/introducing-the-internet-dot-...

I believe some of internet.org's strategies are good. I'd be a lot less skeptical if 'facebook' weren't on that list of 'basic apps'




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