Not sure it applies to this, since it doesn't have a screen. Windows is used in a lot of embedded applications, and I think we still charge for that (disclaimer: unknowledgeable Microsoft employee).
They'll go great lengths to prevent Linux from getting any more exposure than Windows on any format. A zero or negative-cost license is to be expected.
You'd think not because desktop PCs, ultra compact PCs (NUC, Brix) by definition don't come with a screen either - screens are add ons. I think the 9" rule basically applied to mobile devices only, i.e. tablets and smartphones.