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I think the key sentence in this post is where they mention launching the MVP with 20 companies. If these are all paying, large businesses that seems like the founders had deep relationships already established in business. For most startups, launching with 20 businesses out of the gates would be a huge win.

In fact, one could argue that the real value of accelerators isn't their mentors but the fact that they provide an immediate source of other businesses willing to try (and pay) for the product. So for a company in an accelerator, it seems much easier to get to 10,000 paying customers than for a company that is building a product in a garage (without an accelerator).

In my opinion, going from 0 to 20 paying businesses seems to be relatively harder than going from 20 paying businesses to 10,000 total customers. Meaning that if you get traction with 20 businesses that probably means you're touching 2000 people indirectly (assuming 100 people companies) already.



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