"Its about using minimal appearance chrome to strengthen UI context."
Keeping chrome to a minimum and adding context are great design principles. But I wouldn't call it material design. It's called good design. I don't think we need a new name for fundamental design principles that have been known for years. Just calling it "material design" attracts the copycats, who would rather copy the look than understand the fundamentals. We should simply talk about good design, and encourage people to study timeless design principles.
Keeping chrome to a minimum and adding context are great design principles. But I wouldn't call it material design. It's called good design. I don't think we need a new name for fundamental design principles that have been known for years. Just calling it "material design" attracts the copycats, who would rather copy the look than understand the fundamentals. We should simply talk about good design, and encourage people to study timeless design principles.