All I need is WOW to throw in a $100 upgrade that includes a shuttle from KEF to the Blue Lagoon[1] for a quick hot water wallow to take the pain out of sitting in a cramped seat for a few hours, then back on the bus and onto another plane for the onward leg. Transatlantic flying would be a whole lot more tolerable.
[1] http://www.bluelagoon.com/ - no, not a natural geothermal spring, but no less relaxing for it.