Actually, exploiting bugs in image parsers has been a classic vector. Certainly tiff, jpeg and BMP to my memory. When i worked at symbian we had an svg parser vulnerability that went underreported.
And given the slew of bugs Google keep finding fixing in libraries like ffmpeg, there are likely lots of bugs lurking in something as complex as an MP4 player...
GIFV will help communicate 2 things: 1) this file is audio free 2)this file is safe (people don't generally worry about getting a virus from a gif).