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"Our business is not based on having information about you."

That would be awesome if that was true, but Apple knows a lot about all of us, including our credit card numbers (iTunes/Appple Pay), your music, movie and media purchases, contacts, files, photos ... the list goes on.

Cook can draw the line where he think it's appropriate, but for others that line is much, much different.

Apple is simply on a spectrum of companies that store personal information about you. They aren't the worst, but they certainly aren't the best either.



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