not true (disposable income SF dwellers). Using our service will be cheaper than doing it yourself. As we create custom boxes (reduces weight and size) and choose the best carrier for each shipment we are able to offer a very convenient service for a cheaper price that you could get yourself.

We will need to have a warehouse in every major city we launch in. It is a barrier but I can tell you we have the very best team to launch each city cheaply and at a ridiculous pace. We are launching NYC in oct.