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Amazon brand means to me that it'll be more convenient than the brick and mortar competition also slightly cheaper, and faster to deliver than all of the online competition also usually cheaper than online competition.

If their phone were a book, it would cost about twice as much as barnes and noble, and take 8 months to arrive, and wouldn't be any more convenient. So that's fairly mystifying.

The convenience factor is the strangest aspect of this phone. How are they making the ordering, delivery, and activation phase more convenient than a competitor like republic wireless? Oh they aren't. Well then.

So... I've heard the top down of why they're doing a phone, but whats the bottom up of why they're shipping something that is almost the opposite of the amazon brand?

Its not really an Amazon Phone. Its just a crappy overpriced underspec'd phone that happens to be sold by Amazon.



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