If Amazon wanted to lead in music they could try this crazy new strategy called: offer a quality product.
You're Amazon. You ARE datacenters. So why the ever-living-hell can I not buy FLAC-encoded lossless tracks? There is an utterly negligible cost in providing this content, its the only market which still moves CDs so there's obviously demand, but no one is touching it?
Simple, less than 1% of the population can hear the difference (and I'm not convinced the remainder isn't sampling error.) - I'm certain as soon as there is a overwhelming demand for it, Amazon will support it.
I'd point out, that Apple doesn't event support its own lossless codec for downloads, and they are arguably the market leader.
You're Amazon. You ARE datacenters. So why the ever-living-hell can I not buy FLAC-encoded lossless tracks? There is an utterly negligible cost in providing this content, its the only market which still moves CDs so there's obviously demand, but no one is touching it?