After hearing about the idea of a phone from Amazon, I really thought they'd do more. I like to buy things from Amazon (like many here probably do), and thought that the phone would be competitively priced. It wasn't in my mind; and with only one major US carrier (AT&T) that it's being sold under, the customer base is even smaller. I love the ability of my current unlocked Nexus 4 to switch to another carrier or MVNO. Call me spoiled on the Nexus devices...
How would I be sold on the Fire Phone, Amazon? Allow the phone to be unlocked and lower off-contract price. Then, I'd consider it. I like the phone's features, but if the value isn't there, then I'll pass.
The lack of unlocking really surprised me. We bought one for testing that some of our mobile software would run on it, so we got the no-contract version. Even if you pay full retail price, it's still locked to AT&T. That's just blatant foot-shooting. If someone's going to pay you full price, it shouldn't be locked.
(And yes we tried getting Amazon to give us the unlock code. They said their contract with AT&T didn't allow it.)
How would I be sold on the Fire Phone, Amazon? Allow the phone to be unlocked and lower off-contract price. Then, I'd consider it. I like the phone's features, but if the value isn't there, then I'll pass.