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tnorthcutt
on Aug 26, 2014
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News Feed FYI: Click-baiting
although I was a bit unclear on if this was referring to URL level or domain level time on site
It's simply
time away from Facebook
, since that's what they can measure.
jasallen
on Aug 26, 2014
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Unless while away you are on any page with a facebook 'like' button. In which case they can monitor exactly your behavior. Fortunately there are very few of those. 0_o
tommoor
on Aug 26, 2014
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They have started iframing sites on mobile, so lets to measure there and easily enough data to not need to do it at all on desktop?
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It's simply time away from Facebook, since that's what they can measure.