Yes, I realize that :) It just seems like such a fad and then especially in the area of design where people tend to want to have more control over things. I'd expect the "v1" to be good enough for them to base any further tweaking on.

Oh well. I also cried "fad" when reading about Minecraft, Bitcoin, the grooming of beards, the resurgence of PHP and various other things, so what do I know?