I missed the part where Adams championed the pivot as the greatest business innovation of all time.
He starts out the article rather casually: "You might be interested in some of the things I've discovered.".
If you don't generally care what he has to say, why did you bother to read it? He was only commenting on an interesting aspect of our industry.
You don't see too many car companies pivoting to motorcycles, for example. Learning about "the pivot" is interesting reading to a lot of people, just maybe not for you and I.
He starts out the article rather casually: "You might be interested in some of the things I've discovered.".
If you don't generally care what he has to say, why did you bother to read it? He was only commenting on an interesting aspect of our industry.
You don't see too many car companies pivoting to motorcycles, for example. Learning about "the pivot" is interesting reading to a lot of people, just maybe not for you and I.