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> So, what is the niche for Soylent?

Not requiring cooking or planning. According to the article, the aim is also to lower the product's price to ~1/6 of the current:

> Rhinehart wants to drive the cost down even further so that it can eventually compete with "rice and beans" (the price of which of course varies across the world, but a target of about $1.50 per day per person wouldn’t be out of line).



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