If I were to start a private mediation system in the West I'd probably want my brand image associated more with sophisticated private mediation systems that already help resolve disputes within Western law, and less towards village elders deciding the level of blood money a clan must pay to forestall future family feuds
Oh, I may not have made that clear. I'd roll out outside the West and maybe enter the general US market, maybe not. The GDP of Africa as a continent is about $2T and growing relatively fast.
