There is a sort of arrogance in assuming that risk = factors outside of your control. Risk is also the likelihood and potential effect of your own mistakes. Think of it from the perspective elf an employee. What are the chances that current of future employees or executives will do something to make Google ban them. Add that to the risk that Google will penalise them for something not previously considered risky.
Anyway, the hole thing strikes me as fairly risky. That’s not bad, you just need to consider that this business is less likely to exist in 10 years than most businesses of its size. That's because of reliance on SEO. It's also the reliance on the coupon codes themselves. That’s not terrible in itself. Risk is allowed.
Anyway, the hole thing strikes me as fairly risky. That’s not bad, you just need to consider that this business is less likely to exist in 10 years than most businesses of its size. That's because of reliance on SEO. It's also the reliance on the coupon codes themselves. That’s not terrible in itself. Risk is allowed.