Also if you think of this from a retailers POV, they want to give as little commission to RetailMeNot as possible. From their view most customers are on the site ready to buy anyway and now just want to see if they can get a better deal cause they saw 'promo code' on the buy form.
If a large company says ok RetailMeNot we're going to pay you 2% instead of 4% what can RetailMeNot do? They can refuse the offer and lose all revenue from this retailer, only to have Google search learn people prefer to go to their competitor site who still has their coupons or take the cut. I dont see them having a lot of negotiating power.
Also if anyone wants an idea, create a browser extension that opens a dropdown on sites that have promo-codes displaying whats available. It would be a much better experience than going to a new tab and searching.
If a large company says ok RetailMeNot we're going to pay you 2% instead of 4% what can RetailMeNot do? They can refuse the offer and lose all revenue from this retailer, only to have Google search learn people prefer to go to their competitor site who still has their coupons or take the cut. I dont see them having a lot of negotiating power.
Also if anyone wants an idea, create a browser extension that opens a dropdown on sites that have promo-codes displaying whats available. It would be a much better experience than going to a new tab and searching.