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> We had anticipated that about 10% of the people who saw their video would share it. Instead, to our surprise, well over 40% of the viewers were sharing.

That 10% estimate seems way too low to me. If something like this catches on, it catches on big time. If they didnt expect it to catch on, then why even bother. That said, I never had a problem with videos loading etc during this look back craze. And hardly ever any other time for that matter - it is remarkable how stable that site is.



10% of the FB population is still enough for it to "catch on", surely.


That estimate might be a tacit admission to the problem of all the fake accounts out there.


If the estimate was for people who would see the video, why would fake accounts see the video?




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