For many years I successfully defended our trademark in the app store(google play too), was even called a trademark troll. But hey we have owned said trademark for the past five years and if you don't defend it it's worthless. If you do defend it faithfully it could possibly be worth something you can sell.

Well that was my theory until one of the biggest celebrities on earth created a semi similar app and used our trademark. We tried to defend it but they didn't have any respect for our work and started to lawyer up. We had to back down!