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"Essentially, we're back to where we were with video arcades, before consoles at home gave us unlimited play."

you just nailed it... most of these companies executives were alive in the time of arcades... they all LOVED the play per quarter model. Most of the big companies have backdoors into Vegas gambling as well... keep you pulling that lever.. that's their BUSINESS. The idea that you played the games for just one bit of money was always a temporary thing.



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