You wrote down: "my target market is essentially small business owners who disli... | Hacker News

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		efounders on Jan 20, 2014 \| parent \| context \| favorite \| on: How can I pivot my startup? You wrote down: "my target market is essentially small business owners who dislike Yelp" => is this an hypothesis or a fact? Before doing marketing, make sure there is a market/people ready to pay for your solution. Only if so, start doing marketing (outbound, inbound,...).

whichdan on Jan 20, 2014 [–]

Ah, it's a hypothesis.. I am/was under the impression that marketing is partially a way of testing that.

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