The narrative around bitcoin is changing. It can be seen more of an investment now than a bet.
Up until now I think bitcoin has been an "as yet proven, volatile, geeky, alternate, viral internet currency with network effects."
And the conservative are left wondering if it's a fad or a bubble.
Now it's just an emerging asset class with unique fundamentals that could have real utility within the financial services community itself... eg to settle trades.
The "unique fundamental" is a built in pseudonomous chargeback-less, ACH-less, nearly instantaneous global transaction system that has proven extremely difficult to cheat. This fundamental alone gives BTC tremendous value.
I've setup a simple webpage (with @btcprice) for displaying prices:
$1,022.90 mtgxUSD
$943.00 bitstamp
$943.00 bitpayBBB
http://btcpricenow.com