If you don't like how others are trying to raise awareness or encourage women in IT, then get off your high-horse and do something yourself that you do agree with. Sitting there lambasting others' efforts does nothing to improve the situation.
I'm getting really tired of this "go do something else" argument/excuse. Doing something constructive yourself is not always a solution for someone else doing something destructive. It's like the tu quoque fallacy, only good for getting someone to shut up, proving nothing. Heaven forbid we should try to prevent something bad from happening.
If you don't like how others are trying to raise awareness or encourage women in IT, then get off your high-horse and do something yourself that you do agree with. Sitting there lambasting others' efforts does nothing to improve the situation.