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I wonder if amount of $300 was determined via A/B testing as optimal for bringing maximum profit.


The article mentions that there is a $100 variant floating around.

Makes me wonder whether they use the $100 variant in markets that $300 would be too much to pay.

If, is as reported, this virus is pulling in around ~$5million / annum, then that is a great basis for setting up a professional organisation to run the virus and extract maximum value from it.




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