Plans that are actually reasonably priced, explicitly calling out handset subsidies and making them optional
This has actually been the norm in UK for quite some years. Look on t-mobile.co.uk for example, they have a SIM Only plans. As an example:
> The Full Monty (SIM Only), £26/month on 12 month contract = unlimited talk, text + data
> iPhone 5c 16GB, £42/month on 24 month contract = unlimited talk, text + data, £30 for phone
So the same plan, the iPhone effectively costs you £414. That't not actually a bad price, esp if you consider it as finance. But not everyone wants a new phone, e.g. maybe your iPhone 5 is still "good" and you want to wait for the iPhone 6 to come out in a year...
This has actually been the norm in UK for quite some years. Look on t-mobile.co.uk for example, they have a SIM Only plans. As an example:
> The Full Monty (SIM Only), £26/month on 12 month contract = unlimited talk, text + data
> iPhone 5c 16GB, £42/month on 24 month contract = unlimited talk, text + data, £30 for phone
So the same plan, the iPhone effectively costs you £414. That't not actually a bad price, esp if you consider it as finance. But not everyone wants a new phone, e.g. maybe your iPhone 5 is still "good" and you want to wait for the iPhone 6 to come out in a year...