Just so you know, OVH has just _halted_ its dedicated server offer.
TL;DR from today's French blog post:
Our offers were so competitive that too many customers wanted them, and we're loosing money if we don't keep customers for at least 2 years. Sadly, they migrate to new offers before that. We're halting dedicated servers until we figure out what to do.
In summary: Their main problem was no "installation fee" meaning the barrier to hopping to a newer server every couple of years just wasn't there. If their new offerings were priced competitively to attract new customers they would also be priced similar to how older hardware was priced when sold a couple of years ago, so anyone on the older hardware would jump to new boxes.
TL;DR from today's French blog post:
Our offers were so competitive that too many customers wanted them, and we're loosing money if we don't keep customers for at least 2 years. Sadly, they migrate to new offers before that. We're halting dedicated servers until we figure out what to do.
[edit] Link: http://www.ovh.com/fr/a1186.pourquoi_160sold_out160