Awesome job, PJ and team. I first heard about this at Startup Riot 2009 when Chris came to speak.
Although, my initial concern is how this is being spun to customers in terms of customization. One of my design clients is a SaaS vendor that had a large potential customer request an on-site deployment of their big product. Along with packaging up their software for a remote deployment, the customer was asking for all kinds of modifications to match up with their very particular needs. This was sort of spreading them thin on what they could work on for the customer and for the core product. So, my question is are you going to provide customization options for purchasers, or is the product just a rebuilt copy of whatever state the GitHub code is at? I'm a fan of what you guys have built, so I'd hate to see it suffer.
http://github.com/blog/441-launch-github-firewall-install