Well, haven't they trademarked the word "Apple", which actually is just a name of the fruit? 20 years from now kids will think the fruit was named after the iPhone logo.
What is the world coming to when a company can trademark an everyday word. Next thing you know someone will trademark blackberry, palm, yahoo, android, oracle or amazon. Quick, to the outragemobile!
But so had Apple Corps (owner of Apple Records, the Beatles record label). They came to a financial arrangement and let Apple Computer use it as long as they didn't make anything related to music...