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Obama isn't a leader, he's a product, advertised in a way no different from toothpaste.

Chomsky speaks: >Political managers are well aware that on issues the public often disagrees sharply with the architects of policy. Accordingly, electoral campaigns avoid issues in favor of slogans, oratorical flourishes, personalities, and gossip. Every year, the advertising industry gives an award for the best marketing campaign of the year. In 2008, it was won by Obama, who beat out Apple computers. Executives were euphoric. They exulted openly that this was their greatest success since they began marketing candidates as they do toothpaste and life-style drugs, a technique that took off during the neoliberal period, first with Reagan.

http://www.zcommunications.org/the-unipolar-moment-and-the-o...



He could be a leader, and have a marketing campaign. They are not mutually exclusive.


You're right, but the question to ask is "are current leaders more than a product?".


I'd ask a different question. When we vote for our leaders the way we do, are we creating a system that requires a marketing campaign to win against an opponent with a marketing campaign?

Or another question, why did the person I replied to earlier imply that marketing is inherently bad? Is it?


He could also be a woman and a product with a marketing campaign, they are not mutually exclusive.


Every president since Reagan has been this type of product.




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