The guy is making a pretty simple point. It has nothing to do with "2 pounds isn't shit to pay for the experience of coffee" it is who are you to tell me what value i get from a 2 pound cup of coffee
It seems pretty clear to me that this is not about the product being offered, but about the idea that selling your product by belittling the rewards from a different transaction of similar monetary value is utterly worthless. The line about the coffee is absurd and doesn't add any value to the product being sold.
I don't really think the tone of your comments is helpful in making the case you are trying to put across btw.
What's weird about it though is that I've never seen these comparisons as belittling other products. They're merely using an easily-understandable point of comparison.
You would spend $2 on just a cup of coffee. The entire concept is that a cup of coffee is a minor thing, you buy it practically without considering it's tangible benefit.
It's supposed to shock you into thinking Wow they are right I should spend money on product x since it is less than this thing I buy out of habit more than for its value
You can read it as a statement of "$2 is not very much money at all" - but then I have a problem with comparing unrelated products that simply happen to share a price point.
"You'd spend 20 bucks going to the cinema, why would you not spend the same amount on a garden fork?"
In the end the blogpost was suggesting that you cannot compare your product to a coffee, because you don't know how much I value that coffee beyond that I am willing to spend $2. This gives you no information about how I would value your service, because it is not a coffee based product being served to me with a smile.
It seems pretty clear to me that this is not about the product being offered, but about the idea that selling your product by belittling the rewards from a different transaction of similar monetary value is utterly worthless. The line about the coffee is absurd and doesn't add any value to the product being sold.
I don't really think the tone of your comments is helpful in making the case you are trying to put across btw.