My problem isn't with their enthusiasm and coffee. My mind is capable enough to understand that the majority of Americans absolutely adore their coffee. Y'know what I absolutely adore? Pudding. Pudding is god damned amazing. I love the taste, the temperature, the texture, the weight of it in your mouth, everything. I fucking love pudding.
That still doesn't give me a good reason to passively aggressively attack a statement instead of a specific product simply because I can't be bothered to see the point the person is making, that 2 pounds isn't very much at all to pay for the wonderful experience of having pudding, so why not see if their product similarly will still have an insignificant price to you while giving you a great experience.
The tag-line "less than your morning latte" carries an implied claim that the product has comparable worth. The author of the linked post departs from that claim by relating the pleasures of enjoying coffee. That's all it is: humane writing about coffee and advertising. There is nothing passive aggressive about it.
Your comments about it, however, are straight-up aggressive, and I honestly don't understand why.
That still doesn't give me a good reason to passively aggressively attack a statement instead of a specific product simply because I can't be bothered to see the point the person is making, that 2 pounds isn't very much at all to pay for the wonderful experience of having pudding, so why not see if their product similarly will still have an insignificant price to you while giving you a great experience.