It's a feature that adds value. They are capturing that value via an in-app payment. If the value you would receive from this feature is less than the asking price, don't pay for it. Pretty simple, really.
You can probably use the iPad's builtin hdmi out feature for free, but it will output an iPad-shaped display. The one you pay for will dynamically resize to fit the screen it's attached to and display different stuff. Not a huge difference but it isn't like they did NOTHING for the feature.