So far no commenter has mentioned that this piece appeared in The Baffler, where Aaron Swartz was a contributing editor.

The announcement of Swartz joining The Baffler was previously linked here: https://news.ycombinator.com/item?id=3298445

While Morozov's essay to some may appear to be coming out of left field, it's actually appearing in a venue that takes ethical concerns in relation to technological innovation quite seriously as evidenced by whom it associates with.