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Even in a meritocracy, those making the decisions need some way to both gather and screen candidates. Properly utilized personal relationships (as opposed to nepotism style situations) can be a good way to do both.

Maybe Dropbox and Airbnb wouldn't have succeeded without those recommendations, but those recommendations could certainly have led to a MORE merit based process. When it comes to judging quality, it can sometime be hard to beat a personal opinion from someone you trust. That may narrow the field a little bit (nobody has personally experienced all the alternatives) but it may also improve your decision.



But it also leaves a whole lot of merit on the floor with the demerits.




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