The Neil Postman reference is to establish the distinction between stupid talk (i.e. statements which are demonstrably false) and crazy talk (i.e. statements which rely on such a different semantic frame that they are meaningless except in that frame.) This distinction comes up throughout the entire essay, most prominently in the title.
No essay can really be understood in a vaccuum. There's always some manner of background information which has to be absorbed in order to understand its gist, even if that background information is just a rudimentary grasp of the language used to write it. The purpose of Morozov's allusions is not to just allude, but rather to give explicit links to concepts he's drawing on. In the Postman case, Morozov wishes to use the distinction Postman drew up, but without spending too long reiterating it (and thus cluttering up an already cluttered essay) he describes it briefly, notes the source, and then figures that if you want to understand the distinction more thoroughly, you can look up the original.
I can't argue that it's a bit overwrought and thick—at the very least, I concur it needed some manner of chapter headings or other structure—but Morozov is most certainly not alluding for the sake of alluding.
No essay can really be understood in a vaccuum. There's always some manner of background information which has to be absorbed in order to understand its gist, even if that background information is just a rudimentary grasp of the language used to write it. The purpose of Morozov's allusions is not to just allude, but rather to give explicit links to concepts he's drawing on. In the Postman case, Morozov wishes to use the distinction Postman drew up, but without spending too long reiterating it (and thus cluttering up an already cluttered essay) he describes it briefly, notes the source, and then figures that if you want to understand the distinction more thoroughly, you can look up the original.
I can't argue that it's a bit overwrought and thick—at the very least, I concur it needed some manner of chapter headings or other structure—but Morozov is most certainly not alluding for the sake of alluding.