Ember confuses me too. I've worked with many server and desktop MVC frameworks for almost 20 years. I'm familiar with MVC, it plays simple and easy, like rock-paper-scissors.
My problem with Ember is that it seems to be more like "rock-paper-scissors-lizard-spock but for us the rock punches through the paper and the scissors cut the rock like butter. And you can play without actually showing your hand". Confusing.