Only to a limited degree. Yes, there were soaps and other serials that had long-running narrative arcs, but not with the kind of sophistication contemporary writers are using.
Let's call it the 'Post-Buffy' school of thought, where character nuance, motivation, back-story, plot and sub-plot are all delivered with a kind of attention to detail formerly only used by novelists. There may be a few examples from the 60's -- The Prisoner comes to mind -- but even that can't really touch the narrative layers we've seen in the last decade: The Wire, Lost, Mad Men, Breaking Bad, Battlestar Galactica, Game of Thrones (TV as novel if there ever was one), Six Feet Under, Dexter, Band of Brothers, and so forth. These aren't just books, they're novels.
This I think is partially the result of the ability of viewers to sit down and spend concentrated time with a series when they come out on DVD. The first time my wife and I did this was maybe 10 years ago with Buffy and Angel, and it was the most fun I'd ever had with television. This was a new experience. We'd lose 4 or 5 hours late on a Friday just chaining one after another, like the Battlestar Galactica skit on Portlandia.
What I think Netflix is doing, and probably what it has massive amounts of data to back up (I watched Buffy through Netflix, come to think of it), is that this new type of viewer engagement -- long sessions of series "gorging" -- has completely transformed the way we experience television. I think this is why they released the House of Cards episodes all at once. This is also probably why they're not releasing viewing numbers -- the new experience context of contemporary viewers has very little to do with the old Nielsen ratings arc, and would be a poor measure of the show's success, from Netflix' own point of view.
Right, if you mean to watch in one sitting, that wasn't something you could do in the '60s. But it's something that seems like it's been common since the '90s, since the advent of the "DVD Box Set". People would get box sets and watch these long-narrative-arc series in marathon weekends, or socially in parties. There was a period in the 1990s when seemingly everyone I knew was organizing Twin Peaks parties, and it seems like it fits the description of long-running experimental novel. People did that with the X-Files too, though admittedly it was a more coherent experience if you cut the "monster-of-the-week" episodes from the sequence (but hey, leave them in, and make it a gigantic, sprawling novel with disconnected subplots, of the Alexandre Dumas variety). Or Dawson's Creek, for that matter, or Buffy as you mentioned. In my circle of friends it seemed everyone was gorging themselves on Babylon 5, Star Trek, Black Adder, and Monty Python box sets as well; I don't know if I'd describe those as narratively complex, but there are lighter novels, too.
But in any case, I could believe the numbers are different. Perhaps box sets were not as major a part of 1990s/2000s TV-watching as I had thought?
Let's call it the 'Post-Buffy' school of thought, where character nuance, motivation, back-story, plot and sub-plot are all delivered with a kind of attention to detail formerly only used by novelists. There may be a few examples from the 60's -- The Prisoner comes to mind -- but even that can't really touch the narrative layers we've seen in the last decade: The Wire, Lost, Mad Men, Breaking Bad, Battlestar Galactica, Game of Thrones (TV as novel if there ever was one), Six Feet Under, Dexter, Band of Brothers, and so forth. These aren't just books, they're novels.
This I think is partially the result of the ability of viewers to sit down and spend concentrated time with a series when they come out on DVD. The first time my wife and I did this was maybe 10 years ago with Buffy and Angel, and it was the most fun I'd ever had with television. This was a new experience. We'd lose 4 or 5 hours late on a Friday just chaining one after another, like the Battlestar Galactica skit on Portlandia.
What I think Netflix is doing, and probably what it has massive amounts of data to back up (I watched Buffy through Netflix, come to think of it), is that this new type of viewer engagement -- long sessions of series "gorging" -- has completely transformed the way we experience television. I think this is why they released the House of Cards episodes all at once. This is also probably why they're not releasing viewing numbers -- the new experience context of contemporary viewers has very little to do with the old Nielsen ratings arc, and would be a poor measure of the show's success, from Netflix' own point of view.