The kind of advertising immunity people have built up in this day and age is pressuring brands to move farther off the beaten path in order to get noticed.
Humans notice things that are new and different, and leveraging that irrespective of whether the difference is positive or not can be an advantage to some brands, especially ones that are trying to usurp an incumbent, well-established brand.
Humans notice things that are new and different, and leveraging that irrespective of whether the difference is positive or not can be an advantage to some brands, especially ones that are trying to usurp an incumbent, well-established brand.