As an American, you can only visit during the Mass games unless they've changed that. I've been thinking about a weekend trip one of these days (but probably October given that's the only time I can go).
IIRC, the last person to individually book a tour to North Korea decided to shirk his appointment with the state ministry in charge of chaperones and took advantage of the fact that a Trans-Siberian railway crossing was listed as a valid port of entry on the standard tourist visa... it's not often you get to play with (if only mentally now) the technicalities of international transit. It makes you grin like hell.
It's probably going to do the job quite well just because it will pique the curiosity of a few and they might end up going.