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Hey there,

Reminds me very much of my previous startup, that recently shutdown.

I'm now working on a new company, and I have vowed to not write code until I feel I've hit a burning problem.

I've now talked with nearly 30 parents(which are my target audience) - and see the magic of that process.

After speaking with so many potential customers, I have a much stronger idea of the segmentation of the market, which apps and websites my customers use(this will be the media I'll buy when I launch), but most importantly, I'm starting to recognize patterns of problems that repeat.

I'm not there yet, but I feel I'm getting closer, and only once I do - I'll try to have an MVP - preferrably also without writing code - but doing offline things that will emulate my online solution.

Last thing, a few days ago Dave Mcclure had a lecture in Israel where he said one of the most important lessons I've learned lately: When you focus on a specific customer, pivoting is much easier because each month that passes you usually know more and more about your customer and find out more about their problems.

Pivoting around technology(what I did in my last startup), is possible, but requires much more capital and time, exactly the things startups don't have.

My two cents.



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