> The article does point out exactly this problem, but glosses over the fact that most artists don't want to change to popular art. Only a few can, and most don't want to.
I don't think author hides the fact. It's plain as day that to make a living, you need to sell art which resonates with people. You can still find room to be creative within that constraint, but you can't ignore the audience.
Artists should quit the illusion that they can create whatever they please and expect the income to automatically follow.
But that isn’t really true, per se. It depends on your definition of “people” – the mass market? High end collectors and galleries like Gagosian? Very different audiences, and appealing to one is probably the opposite of the other.
I didn't understand GP's point at all because I think the author makes this exceedingly clear: if you want to paint only for you, and only stuff that appeals to you and a limited few, that's totally fine (and I think the author really emphasizes that's totally fine), just don't expect to make a living off of it.
I thought this article was excellent. In particular, I liked the emphasis that you really just have to produce lots and lots of art to find "image market fit", because it's nearly impossible to know what will resonate with people before you create it. There is just an undeniably huge amount of luck in finding something a lot of people like, so it's important to give yourself as many swings at bat as possible.
Encyclopedia Brittanica defines "popular art" as art that resonates with ordinary people in modern urban society. I'm sure we could point to examples of people earning a living at non popular art.
I don't think author hides the fact. It's plain as day that to make a living, you need to sell art which resonates with people. You can still find room to be creative within that constraint, but you can't ignore the audience.
Artists should quit the illusion that they can create whatever they please and expect the income to automatically follow.