1) encourage SEO sites to proliferate and dominate search results, pushing useful content down on the page.
2) sell ad placement directly on the search results page, further pushing useful content down on the page
3) introduce AI summaries, making it unnecessary to even look for the useful content pushed down on the page.
Now, people only see the summaries and the paid-for ad placements. No need to ever leave the search page.
1) encourage SEO sites to proliferate and dominate search results, pushing useful content down on the page.
2) sell ad placement directly on the search results page, further pushing useful content down on the page
3) introduce AI summaries, making it unnecessary to even look for the useful content pushed down on the page.
Now, people only see the summaries and the paid-for ad placements. No need to ever leave the search page.