(2) Differentiate your project, e.g. higher ease of use.
(3) The big one: Time. Most things don't get popular quickly, and many things that do get popular quickly become unpopular just as quickly.
(2) Differentiate your project, e.g. higher ease of use.
(3) The big one: Time. Most things don't get popular quickly, and many things that do get popular quickly become unpopular just as quickly.